design

Radically adaptive experiences change content, structure, style, or behavior—sometimes all at once—to provide the right experience for the moment.

“What should we do?” Our new product strategy intensives help you find clarity and action amid AI and other seismic shifts.

Big Medium guided strategy and design for PEOPLE’s mobile app. The app reimagines the brand’s signature storytelling to meet emerging behaviors and expectations.

Create radically adaptive interfaces by telling large language models how to choose the right design pattern for the moment. A primer.

Sentient Design is the already-here future of intelligent interfaces and AI-mediated experiences. Discover this framework and philosophy for working with AI as a design material.

Don’t settle for an interview that “only” talks about the future of design when you can also get life advice about the Beastie Boys, embarrassing childhood stories, practical magic, and what it’s like for this father-daughter duo to work together.

Josh Clark and Veronika Kindred explore Sentient Design—and the AI opportunities for designers to create new, radically adaptive experiences.

Reserve a private workshop to teach your product and design teams to imagine, design, and deliver AI-powered features and products.

Peek behind the curtain to see how we created the radically adaptive interface for Sentient Scenes. It’s a playful exploration of the serious possibilities of Sentient Design and AI-mediated experiences.

Josh Clark introduces Sentient Design, the already-here future of intelligent interfaces and AI-mediated experiences. Learn to design radically adaptive experiences that feel almost self-aware in their response to user needs.

Josh Clark and Veronika Kindred lead a three-part video series to introduce the principles and practice of Sentient Design and AI-mediated experiences.

Josh Clark and Veronika Kindred join the Design Better podcast to talk about intelligent interfaces beyond chat, intergenerational design, and what designers can learn from Wile E. Coyote.

Josh Clark and Veronika Kindred share the importance of design in shaping AI-powered experiences in this podcast conversation about Sentient Design, their new book, moving beyond the chatbot, generational views of technology, and much more.

Big Medium helped About.com (now Dotdash) reinvent its product strategy and design process—and created some mighty good-looking and profitable sites along the way.

Let’s retire the sparkle emoji, purple hues, and rainbow gradients for AI-powered features.

Podcasts from PDFs! Working code from pen-and-paper sketches! Discover the new AI-powered design patterns that liberate content from frozen formats—and create new experience paradigms.

Today’s cutting-edge technology is becoming tomorrow’s ho-hum office tool. And that’s a good thing.

Use this diagram to think through and explore AI-mediated experiences in your product design.