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design

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sentient design

When Interfaces Design Themselves

Radically adaptive experiences change content, structure, style, or behavior—sometimes all at once—to provide the right experience for the moment.
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strategy

We Can Help

Big Medium is offering a new set of lightweight, impactful engagements with Josh Clark, focusing on product strategy for AI and seismic business shifts.
PEOPLE app: screenshots of Taylor Swift and Beyonce
PEOPLE

Celebrity Journalism for a New Generation

Big Medium guided strategy and design for PEOPLE’s mobile app. The app reimagines the brand’s signature storytelling to meet emerging behaviors and expectations.
A promo illustration of a brain with an electrical cord, symbolizing the wiring of intent
sentient design

Wiring Interface to Intent

Create radically adaptive interfaces by telling large language models how to choose the right design pattern for the moment. A primer.
Illustration of four computers and devices lighting up with Sentient Design awareness
sentient design

Say Hello to Sentient Design

Sentient Design is the already-here future of intelligent interfaces and AI-mediated experiences. Discover this framework and philosophy for working with AI as a design material.
Podcast cover image of Josh Clark and Veronika Kindred for UX Fika
podcast

UX Fika: Josh Clark and Veronika Kindred

Don’t settle for an interview that “only” talks about the future of design when you can also get life advice about the Beastie Boys, embarrassing childhood stories, practical magic, and what it’s like for this father-daughter duo to work together.
Veronika Kindred at SXSW
sentient design

Sentient Design @ SXSW

Josh Clark and Veronika Kindred explore Sentient Design—and the AI opportunities for designers to create new, radically adaptive experiences.
Four devices lighting up with Sentient Design and machine intelligence
events & workshops

Workshop: Craft AI-Powered Experiences with Sentient Design

Reserve a private workshop to teach your product and design teams to imagine, design, and deliver AI-powered features and products.
Tight screenshot of a Sentient Scenes with the words "wizard's hands trembled as energy spiraled out of control"
from the lab

Sentient Scenes

Peek behind the curtain to see how we created the radically adaptive interface for Sentient Scenes. It’s a playful exploration of the serious possibilities of Sentient Design and AI-mediated experiences.
Photo of Josh Clark speaking in front of a screen with the text, "Get cozy with casual intelligence"
sentient design

Sentient Design: AI and the Next Chapter of UX

Josh Clark introduces Sentient Design, the already-here future of intelligent interfaces and AI-mediated experiences. Learn to design radically adaptive experiences that feel almost self-aware in their response to user needs.
Josh Clark and Veronika Kindred: Sentient Design video series
sentient design

Video Series: Foundations of Sentient Design

Josh Clark and Veronika Kindred lead a three-part video series to introduce the principles and practice of Sentient Design and AI-mediated experiences.
Stylized graphic image of Veronika Kindred and Josh Clark
podcast

Design Better: Sentient Design

Josh Clark and Veronika Kindred join the Design Better podcast to talk about intelligent interfaces beyond chat, intergenerational design, and what designers can learn from Wile E. Coyote.
Headshots of Josh Clark and Veronika Kindred promoting the Design of AI podcast and talking about Sentient Design
podcast

Design of AI: Sentient Design

Josh Clark and Veronika Kindred share the importance of design in shaping AI-powered experiences in this podcast conversation about Sentient Design, their new book, moving beyond the chatbot, generational views of technology, and much more.
Verywell hooray!
DDM

Design To Wake a Sleeping Giant

Big Medium helped About.com (now Dotdash) reinvent its product strategy and design process—and created some mighty good-looking and profitable sites along the way.
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icons

Your Sparkles Are Fizzling

Let’s retire the sparkle emoji, purple hues, and rainbow gradients for AI-powered features.
Illustration of Pinocchio with AI sparkles-2
sentient design

Data Whisperers, Pinocchios, and Sentient Design

Podcasts from PDFs! Working code from pen-and-paper sketches! Discover the new AI-powered design patterns that liberate content from frozen formats—and create new experience paradigms.
AI Robot wielding a blade
sentient design

Has the “AI Edge” Become a Dull Blade?

Today’s cutting-edge technology is becoming tomorrow’s ho-hum office tool. And that’s a good thing.
Illustration of two hands holding aloft a triangle with AI sparkles inside
sentient design

The Shape of Sentient Design

Use this diagram to think through and explore AI-mediated experiences in your product design.
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Book cover of Sentient Design by Josh Clark with Veronika Kindred

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    josh@bigmedium.com
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