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Bottle of snake oil surrounded by AI sparkles
sentient design

A.I., Snake Oil, and Miracle-Cure Expectations

Be distrustful when AI is hyped as a cure-all—but don’t assume it’s useless just because it doesn’t live up to outlandish promises.
Josh Clark at Amuse Conference in 2019: "AI is your new design material"
sentient design

A.I. Is Your New Design Material

Discover the opportunities to use machine-generated content, insight, and interaction as design material in your everyday work.
Josh Clark at Mind the Product 2017
sentient design

Design in the Era of the Algorithm

Machine learning is technology’s new frontier, and designers have a crucial part to play. Josh Clark explores our new roles and responsibilities when we design for the machines.
Only one deliverable matters
process

Only One Deliverable Matters

Too much design effort goes into artifacts that are not part of the working software. There’s a better way to work.
Robot with pencil
interview

The Rise of Artificial Intelligence: How AI Will Affect UX Design

Adobe profiled and interviewed Big Medium’s Josh Clark about the opportunities and challenges facing UX designers in a world of machine learning and artificial intelligence.
Lego blocks center
design system

The Most Exciting Design Systems Are Boring

Design systems should solve problems that designers confront over and over again, so that they can turn to more interesting challenges.
An uncertain robot
sentient design

Systems Smart Enough To Know When They're Not Smart Enough

Google and others offer wrong answers with matter-of-fact authority. How can designers build stronger signals of trust into data-driven interfaces?
1970s synthesizer kit
future

Of Nerve and Imagination

The future is sitting right in front of us in plain view, waiting to be assembled. Do we have the nerve and imagination to piece it together?
apple

How Developers Are Using Apple's Local AI Models with iOS 26

TechCrunch gathered a collection of apps that are using Apple’s on-device models to provide casual intelligence that’s free, easy, and priveate to the user.
ai

AI Will Happily Design the Wrong Thing for You

Anton Sten: While AI hardly created the problem of ill-considered products, it will certainly accelerate them.
ai

Values in the Wild

Anthropic researchers studied the “values” of Claude and how they manifest in actual conversation with users.
design

Welcome To the Era of MEH

Michal Malewicz explores what happens when AI commoditizes core design skills like research, craft, and taste—a race to the bottom. (But there’s an exciting way to move forward.)
design

Redesigning Design, the Cliff in Front of Us All

Greg Storey exhorts designers to recognize that it’s a new era, like it or not. Don’t look back, he says—reinvent.
process

Design Artifacts

Robin Rendle challenges designers to step back from rote process and “factory-like production” that wastes time and blocks good work.
2025: The Year Ahead
design

2025: The Year Ahead

AI shifts from tool to design material. Product design moves from consolidation to innovation. Generative AI loses its sparkle. Sentient Design comes to the fore. Josh Clark unpacks the signals reshaping design, strategy, and creativity in 2025.
sentient design

When Combinations of Humans and A.I. are Useful

A research study raises challenging questions about collaborative AI interfaces, including the value of “human in the loop” interfaces and explanations of AI logic and confidence scores.
sentient design

Introducing Generative Canvas

Salesforce is piloting a radically adaptive, AI-mediated dashboard for CRM users. Look out, enterprise, here comes Sentient Design.
ai

John Maeda: Josh Clark's 2019 talk on Design and AI

Design legend John Maeda discovers some old gold from Big Medium’s Josh Clark.
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