PEOPLE
PEOPLE
Celebrity Journalism for a New Generation
Big Medium guided strategy and design for PEOPLE’s mobile app. The app reimagines the brand’s signature storytelling to meet emerging behaviors and expectations.
content strategy
The Giant Test Kitchen Where Cooks Battle A.I. Slop
The New York Times explores the test kitchens of People Inc. to explain the how and why of creating tons of original recipes. (What AI is and isn’t good for.)
PEOPLE
Time Inc.'s first responsive site
We designed the responsive mobile website for People Magazine. Here’s how we did it and why.