This Is Big Design
Big Medium helps big companies design for what’s next.
We craft future-friendly interfaces, AI-powered experiences, and modern design systems. We make big ideas real through product design, strategy, and organizational change.
PEOPLE
Celebrity Journalism for a New Generation
Big Medium guided strategy and design for PEOPLE’s mobile app. The app reimagines the brand’s signature storytelling to meet emerging behaviors and expectations.
sentient design
Sentient Design @ SXSW
Josh Clark and Veronika Kindred explore Sentient Design—and the AI opportunities for designers to create new, radically adaptive experiences.
from the lab
Sentient Scenes
Peek behind the curtain to see how we created the radically adaptive interface for Sentient Scenes. It’s a playful exploration of the serious possibilities of Sentient Design and AI-mediated experiences.
podcast
Design Better: Sentient Design
Josh Clark and Veronika Kindred join the Design Better podcast to talk about intelligent interfaces beyond chat, intergenerational design, and what designers can learn from Wile E. Coyote.
sentient design
Say Hello to Sentient Design
Sentient Design is the already-here future of intelligent interfaces and AI-mediated experiences. Discover this framework and philosophy for working with AI as a design material.
What we’re reading
LLMs Get Lost In Multi-Turn Conversation
A research paper finds that the reliability of large language models plummet the longer a conversation continues.
Is there a Half-Life for the Success Rates of AI Agents?
Toby Ord finds that an AI agent’s chance of success drops off exponentially the longer a task takes.
AI Has Upended the Search Game
The Wall Street Journal: “Websites in general will evolve to serve primarily as data sources for bots that feed LLMs.”
Values in the Wild
Anthropic researchers studied the “values” of Claude and how they manifest in actual conversation with users.
Welcome To the Era of MEH
Michal Malewicz explores what happens when AI commoditizes core design skills like research, craft, and taste—a race to the bottom. (But there’s an exciting way to move forward.)
Redesigning Design, the Cliff in Front of Us All
Greg Storey exhorts designers to recognize that it’s a new era, like it or not. Don’t look back, he says—reinvent.
Sign up for A Little Big Medium, our occasional email newsletter. Lots of big ideas, with none of the marketing hoo-ha.
Big Talk
sentient design
Sentient Design: AI and the Next Chapter of UX
Josh Clark introduces Sentient Design, the already-here future of intelligent interfaces and AI-mediated experiences. Learn to design radically adaptive experiences that feel almost self-aware in their response to user needs.
sentient design
Video Series: Foundations of Sentient Design
Josh Clark and Veronika Kindred lead a three-part video series to introduce the principles and practice of Sentient Design and AI-mediated experiences.
podcast
Design of AI: Sentient Design
Josh Clark and Veronika Kindred share the importance of design in shaping AI-powered experiences in this podcast conversation about Sentient Design, their new book, moving beyond the chatbot, generational views of technology, and much more.
ai
Online Event: AI and Design Systems
The Big Medium team shares the many ways that we use AI to build and maintain design systems. (You can totally do it, too.)
ai
When will AI Replace Us?
Kevin Coyle addresses and subdues fears about AI taking out jobs. (Spoiler: This isn’t a new problem.) Instead, he shows how your new robot colleagues can help you do your job even better—right now, today.
sentient design
A.I. Is Your New Design Material
Discover the opportunities to use machine-generated content, insight, and interaction as design material in your everyday work.
Big Medium is a design agency specializing in design for what’s next. We help the world’s biggest companies level up their digital operations by creating exceptional online experiences, building design systems, and guiding the creative embrace of emerging technologies. Our team is led by UX trailblazer Josh Clark.
We love an audacious challenge. If you’ve got one, let’s talk.