This Is Big Design
Big Medium helps big companies design for what’s next.
We craft future-friendly interfaces, AI-powered experiences, and modern design systems. We make big ideas real through product design, strategy, and organizational change.
agents
What Happens When Agents Meet?
Designing agent experiences means thinking beyond individual users—to swarms of agents colliding in shared systems. What could go wrong?
sentient design
When Interfaces Design Themselves
Radically adaptive experiences change content, structure, style, or behavior—sometimes all at once—to provide the right experience for the moment.
strategy
We Can Help
“What should we do?” Our new product strategy intensives help you find clarity and action amid AI and other seismic shifts.
sentient design
Wiring Interface to Intent
Create radically adaptive interfaces by telling large language models how to choose the right design pattern for the moment. A primer.
events & workshops
Sentient Design Workshops
Learn to create intelligent interfaces in this two-day online workshop course. The next offering is May 2026.
What we’re reading
“I Suppose You Would Call It an Interface for the User”
Nicholas Evans on LinkedIn: What happens when we go all-in on a single AI interface to do all the things.
Why AI agents need to learn to read the room
Fin researcher Genna Bridgeman shares practical findings about how AI interactions are affected by social expectations of the specific communication channel.
SaaS Is Dead?
Benedict Evans deflates the frothy talk that AI agents and assistants will eliminate vast swaths of software.
The Shape of the Thing
Ethan Mollick notes that AI has begun to unlock radical changes in the shape of work. What that shape will ultimately become is uncertain—which means now is the moment to influence it.
Charlie's Fake Videos for AI Literacy
The banking app launched a fun and smart campaign to educate about the risks of deepfake scams.
The Cascade Effect in Context-Based Design Systems
TJ Pitre explains how to bake context into your design system, which pays dividends in AI-powered automation but also next-generation Sentient Design experiences.
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Big Talk
podcast
UX Fika: Josh Clark and Veronika Kindred
Don’t settle for an interview that “only” talks about the future of design when you can also get life advice about the Beastie Boys, embarrassing childhood stories, practical magic, and what it’s like for this father-daughter duo to work together.
sentient design
Sentient Design @ SXSW
Josh Clark and Veronika Kindred explore Sentient Design—and the AI opportunities for designers to create new, radically adaptive experiences.
sentient design
Sentient Design: AI and the Next Chapter of UX
Josh Clark introduces Sentient Design, the already-here future of intelligent interfaces and AI-mediated experiences. Learn to design radically adaptive experiences that feel almost self-aware in their response to user needs.
sentient design
Video Series: Foundations of Sentient Design
Josh Clark and Veronika Kindred lead a three-part video series to introduce the principles and practice of Sentient Design and AI-mediated experiences.
podcast
Design Better: Sentient Design
Josh Clark and Veronika Kindred join the Design Better podcast to talk about intelligent interfaces beyond chat, intergenerational design, and what designers can learn from Wile E. Coyote.
podcast
Design of AI: Sentient Design
Josh Clark and Veronika Kindred share the importance of design in shaping AI-powered experiences in this podcast conversation about Sentient Design, their new book, moving beyond the chatbot, generational views of technology, and much more.
Big Medium is a design agency specializing in design for what’s next. We help the world’s biggest companies level up their digital operations by creating exceptional online experiences, building design systems, and guiding the creative embrace of emerging technologies. Our team is led by UX trailblazer Josh Clark.
We love an audacious challenge. If you’ve got one, let’s talk.