design

AI shifts from tool to design material. Product design moves from consolidation to innovation. Generative AI loses its sparkle. Sentient Design comes to the fore. Josh Clark unpacks the signals reshaping design, strategy, and creativity in 2025.

Sentient Design is the already-here future of intelligent interfaces and AI-mediated experiences. Discover this framework and philosophy for working with AI as a design material.

Josh Clark introduces Sentient Design, the already-here future of intelligent interfaces and AI-mediated experiences. Learn to design radically adaptive experiences that feel almost self-aware in their response to user needs.

Josh Clark and Veronika Kindred share the importance of design in shaping AI-powered experiences in this podcast conversation about Sentient Design, their new book, moving beyond the chatbot, generational views of technology, and much more.

Reserve a private workshop to teach your product and design teams to imagine, design, and deliver AI-powered features and products.

Big Medium helped About.com (now Dotdash) reinvent its product strategy and design process—and created some mighty good-looking and profitable sites along the way.

Let’s retire the sparkle emoji, purple hues, and rainbow gradients for AI-powered features.

Podcasts from PDFs! Working code from pen-and-paper sketches! Discover the new AI-powered design patterns that liberate content from frozen formats—and create new experience paradigms.

With LLM tools like ChatGPT and Claude, it’s easier than ever for anyone — including and perhaps especially non-developers — to develop ideas in code.

Today’s cutting-edge technology is becoming tomorrow’s ho-hum office tool. And that’s a good thing.

Use this diagram to think through and explore AI-mediated experiences in your product design.

Be distrustful when AI is hyped as a cure-all—but don’t assume it’s useless just because it doesn’t live up to outlandish promises.

Discover the opportunities to use machine-generated content, insight, and interaction as design material in your everyday work.

Machine learning is technology’s new frontier, and designers have a crucial part to play. Josh Clark explores our new roles and responsibilities when we design for the machines.

Too much design effort goes into artifacts that are not part of the working software. There’s a better way to work.

Adobe profiled and interviewed Big Medium’s Josh Clark about the opportunities and challenges facing UX designers in a world of machine learning and artificial intelligence.

Design systems should solve problems that designers confront over and over again, so that they can turn to more interesting challenges.

Google and others offer wrong answers with matter-of-fact authority. How can designers build stronger signals of trust into data-driven interfaces?