sentient design
design
2025: The Year Ahead
AI shifts from tool to design material. Product design moves from consolidation to innovation. Generative AI loses its sparkle. Sentient Design comes to the fore. Josh Clark unpacks the signals reshaping design, strategy, and creativity in 2025.
sentient design
Say Hello to Sentient Design
Sentient Design is the already-here future of intelligent interfaces and AI-mediated experiences. Discover this framework and philosophy for working with AI as a design material.
sentient design
Sentient Design: AI and the Next Chapter of UX
Josh Clark introduces Sentient Design, the already-here future of intelligent interfaces and AI-mediated experiences. Learn to design radically adaptive experiences that feel almost self-aware in their response to user needs.
podcast
Design of AI: Sentient Design
Josh Clark and Veronika Kindred share the importance of design in shaping AI-powered experiences in this podcast conversation about Sentient Design, their new book, moving beyond the chatbot, generational views of technology, and much more.
events & workshops
Workshop: Craft AI-Powered Experiences with Sentient Design
Reserve a private workshop to teach your product and design teams to imagine, design, and deliver AI-powered features and products.
icons
Your Sparkles Are Fizzling
Let’s retire the sparkle emoji, purple hues, and rainbow gradients for AI-powered features.
sentient design
Data Whisperers, Pinocchios, and Sentient Design
Podcasts from PDFs! Working code from pen-and-paper sketches! Discover the new AI-powered design patterns that liberate content from frozen formats—and create new experience paradigms.
sentient design
Has the “AI Edge” Become a Dull Blade?
Today’s cutting-edge technology is becoming tomorrow’s ho-hum office tool. And that’s a good thing.
sentient design
The Shape of Sentient Design
Use this diagram to think through and explore AI-mediated experiences in your product design.
sentient design
A.I., Snake Oil, and Miracle-Cure Expectations
Be distrustful when AI is hyped as a cure-all—but don’t assume it’s useless just because it doesn’t live up to outlandish promises.
sentient design
A.I. Is Your New Design Material
Discover the opportunities to use machine-generated content, insight, and interaction as design material in your everyday work.
sentient design
Design in the Era of the Algorithm
Machine learning is technology’s new frontier, and designers have a crucial part to play. Josh Clark explores our new roles and responsibilities when we design for the machines.
interview
The Rise of Artificial Intelligence: How AI Will Affect UX Design
Adobe profiled and interviewed Big Medium’s Josh Clark about the opportunities and challenges facing UX designers in a world of machine learning and artificial intelligence.
sentient design
Systems Smart Enough To Know When They're Not Smart Enough
Google and others offer wrong answers with matter-of-fact authority. How can designers build stronger signals of trust into data-driven interfaces?
sentient design
MS Copilot Flying Straight Into the Mountain
Vaclav Vincalek ponders what happens when anyone can casually create agents and set them loose.
sentient design
When Combinations of Humans and A.I. are Useful
A research study raises challenging questions about collaborative AI interfaces, including the value of “human in the loop” interfaces and explanations of AI logic and confidence scores.
sentient design
This AI Pioneer Thinks AI Is Dumber Than a Cat
AI pioneer Yann LeCun reminds us that just because LLMs are good at language doesn’t mean that they’re smart.
sentient design
A Radically Adaptive World Model
A research project generates a world based on Counter-Strike, frame by frame in response to your actions. What happens when you apply the same thinking to the design of websites, dashboards, or canvas apps?