ai

AI shifts from tool to design material. Product design moves from consolidation to innovation. Generative AI loses its sparkle. Sentient Design comes to the fore. Josh Clark unpacks the signals reshaping design, strategy, and creativity in 2025.

Sentient Design is the already-here future of intelligent interfaces and AI-mediated experiences. Discover this framework and philosophy for working with AI as a design material.

Josh Clark introduces Sentient Design, the already-here future of intelligent interfaces and AI-mediated experiences. Learn to design radically adaptive experiences that feel almost self-aware in their response to user needs.

Josh Clark and Veronika Kindred share the importance of design in shaping AI-powered experiences in this podcast conversation about Sentient Design, their new book, moving beyond the chatbot, generational views of technology, and much more.

Reserve a private workshop to teach your product and design teams to imagine, design, and deliver AI-powered features and products.

The Big Medium team shares the many ways that we use AI to build and maintain design systems. (You can totally do it, too.)

Kevin Coyle addresses and subdues fears about AI taking out jobs. (Spoiler: This isn’t a new problem.) Instead, he shows how your new robot colleagues can help you do your job even better—right now, today.

Let’s retire the sparkle emoji, purple hues, and rainbow gradients for AI-powered features.

Podcasts from PDFs! Working code from pen-and-paper sketches! Discover the new AI-powered design patterns that liberate content from frozen formats—and create new experience paradigms.

With LLM tools like ChatGPT and Claude, it’s easier than ever for anyone — including and perhaps especially non-developers — to develop ideas in code.

Today’s cutting-edge technology is becoming tomorrow’s ho-hum office tool. And that’s a good thing.

Use this diagram to think through and explore AI-mediated experiences in your product design.

Stability and innovation can sometimes seem to be in tension, but they are more complementary than competitive. Consider AI and design systems.

Be distrustful when AI is hyped as a cure-all—but don’t assume it’s useless just because it doesn’t live up to outlandish promises.

Discover the opportunities to use machine-generated content, insight, and interaction as design material in your everyday work.

The new crop of AI tools are already supercharging design system efforts across many categories, and we’re helping our clients use AI to do exactly that. Big Medium’s Brad Frost, Kevin Coyle, and Ian Frost show how.

Adobe profiled and interviewed Big Medium’s Josh Clark about the opportunities and challenges facing UX designers in a world of machine learning and artificial intelligence.

Google and others offer wrong answers with matter-of-fact authority. How can designers build stronger signals of trust into data-driven interfaces?