Charlie is a banking app for older adults, with a brand focused on financial safety, simplicity, and trust. They launched a fun and smart campaign to help educate about the risks of deepfake scams.
The system creates AI-generated videos for friends and family—customized with their first names and hometown—to deliver a message about AI fraud, all while escaped zoo animals run amok. It’s silly and entirely effective.
Most people don’t realize just how good AI video has become—and how easy it is to clone anyone’s voice or face now. Raising that awareness feels essential, especially for an older audience frequently targeted by scams.
For all of us working with AI, we have a responsibility to improve literacy and cultivate pragmatic skepticism among our customers and users. The work of this new era of design is to be clear about AI’s risks and weaknesses, even as we harness its capabilities.
Encouraging appropriate skepticism is part of the work.
