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Illustration of four computers and devices lighting up with Sentient Design awareness
sentient design

Say Hello to Sentient Design

Sentient Design is the already-here future of intelligent interfaces and AI-mediated experiences. Discover this framework and philosophy for working with AI as a design material.
Photo of Josh Clark speaking in front of a screen with the text, "Get cozy with casual intelligence"
sentient design

Sentient Design: AI and the Next Chapter of UX

Josh Clark introduces Sentient Design, the already-here future of intelligent interfaces and AI-mediated experiences. Learn to design radically adaptive experiences that feel almost self-aware in their response to user needs.
Josh Clark and Veronika Kindred: Sentient Design video series
sentient design

Video Series: Foundations of Sentient Design

Josh Clark and Veronika Kindred lead a three-part video series to introduce the principles and practice of Sentient Design and AI-mediated experiences.
Kevin Coyle at Smashing Meet 2024: "The Future of Design Systems"
ai

When will AI Replace Us?

Kevin Coyle addresses and subdues fears about AI taking out jobs. (Spoiler: This isn’t a new problem.) Instead, he shows how your new robot colleagues can help you do your job even better—right now, today.
Josh Clark at Mind the Product 2017
sentient design

Design in the Era of the Algorithm

Machine learning is technology’s new frontier, and designers have a crucial part to play. Josh Clark explores our new roles and responsibilities when we design for the machines.
Robot with pencil
interview

The Rise of Artificial Intelligence: How AI Will Affect UX Design

Adobe profiled and interviewed Big Medium’s Josh Clark about the opportunities and challenges facing UX designers in a world of machine learning and artificial intelligence.
1970s synthesizer kit
future

Of Nerve and Imagination

The future is sitting right in front of us in plain view, waiting to be assembled. Do we have the nerve and imagination to piece it together?
design

Welcome To the Era of MEH

Michal Malewicz explores what happens when AI commoditizes core design skills like research, craft, and taste—a race to the bottom. (But there’s an exciting way to move forward.)
design

Redesigning Design, the Cliff in Front of Us All

Greg Storey exhorts designers to recognize that it’s a new era, like it or not. Don’t look back, he says—reinvent.
future

A Protopian Frontier

Jenny Johnston offers a provocation to think beyond what you’re pushing for right now—and reorient to the future you’re pulling toward instead.
ai

We Need To Talk About Our AI Fetish

In a powerful and historically grounded essay, Jeremy Wagstaff asks that we not abdicate the vision for AI solely to the companies who stand to gain from it.
ai

Looking for AI Use Cases

What do we do with this thing? Benedict Evans writes that our imaginations haven’t quite caught up with truly useful applications for LLMs.
sentient design

This is the Moment to Reinvent Your Product

Will you use AI to get better/faster at things you already do, or will you invent new ways to do things that weren’t previously possible?
ai

A Coder Considers the Waning Days of the Craft

Writer and programmer James Somers shares his personal journey discovering just how good AI is at writing code—and what this might mean both individually and for the industry.
data

Inmates in Finland are training AI as part of prison labor

Grooming data for the machines has a human cost.
culture

Should computers serve humans, or should humans serve computers?

Nolan Lawson considers dystopian and utopian possibilities for the future, with a gentle suggestion that front-line technologists have some agency.
Northern lights at Juvet - Photo by James Gilyead
ai

The Juvet Agenda

The Juvet Agenda lays out the urgent themes surrounding artificial intelligence and machine learning—and presents a set of provocations for teasing out a future we want to live in.
algorithms

In the AI Age, “Being Smart” Will Mean Something Completely Different

In Harvard Business Review, Ed Hess suggests that critical thinking and emotional engagement will become the most valued flavors of intelligence.
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