This Is Big Design
Big Medium helps big companies design for what’s next.
We craft future-friendly interfaces, AI-powered experiences, and modern design systems. We make big ideas real through product design, strategy, and organizational change.
sentient design
When Interfaces Design Themselves
Radically adaptive experiences change content, structure, style, or behavior—sometimes all at once—to provide the right experience for the moment.
strategy
We Can Help
“What should we do?” Our new product strategy intensives help you find clarity and action amid AI and other seismic shifts.
PEOPLE
Celebrity Journalism for a New Generation
Big Medium guided strategy and design for PEOPLE’s mobile app. The app reimagines the brand’s signature storytelling to meet emerging behaviors and expectations.
sentient design
Wiring Interface to Intent
Create radically adaptive interfaces by telling large language models how to choose the right design pattern for the moment. A primer.
sentient design
Say Hello to Sentient Design
Sentient Design is the already-here future of intelligent interfaces and AI-mediated experiences. Discover this framework and philosophy for working with AI as a design material.
What we’re reading
Charlie's Fake Videos for AI Literacy
The banking app launched a fun and smart campaign to educate about the risks of deepfake scams.
The Cascade Effect in Context-Based Design Systems
TJ Pitre explains how to bake context into your design system, which pays dividends in AI-powered automation but also next-generation Sentient Design experiences.
Boring Is Good
Scott Jenson suggests AI is likely to be more useful for “boring” tasks than for fancy outboard brains that do all our thinking for us.
The 28 AI Tools I Wish Existed
Sharif Shameem pulled together a wishlist of fun ideas for AI-powered applications.
How Developers Are Using Apple's Local AI Models with iOS 26
TechCrunch gathered a collection of apps that are using Apple’s on-device models to provide casual intelligence that’s free, easy, and priveate to the user.
AI Will Happily Design the Wrong Thing for You
Anton Sten: While AI hardly created the problem of ill-considered products, it will certainly accelerate them.
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Big Talk
sentient design
Sentient Design: AI and the Next Chapter of UX
Josh Clark introduces Sentient Design, the already-here future of intelligent interfaces and AI-mediated experiences. Learn to design radically adaptive experiences that feel almost self-aware in their response to user needs.
sentient design
Video Series: Foundations of Sentient Design
Josh Clark and Veronika Kindred lead a three-part video series to introduce the principles and practice of Sentient Design and AI-mediated experiences.
podcast
Design Better: Sentient Design
Josh Clark and Veronika Kindred join the Design Better podcast to talk about intelligent interfaces beyond chat, intergenerational design, and what designers can learn from Wile E. Coyote.
podcast
Design of AI: Sentient Design
Josh Clark and Veronika Kindred share the importance of design in shaping AI-powered experiences in this podcast conversation about Sentient Design, their new book, moving beyond the chatbot, generational views of technology, and much more.
ai
Online Event: AI and Design Systems
The Big Medium team shares the many ways that we use AI to build and maintain design systems. (You can totally do it, too.)
ai
When will AI Replace Us?
Kevin Coyle addresses and subdues fears about AI taking out jobs. (Spoiler: This isn’t a new problem.) Instead, he shows how your new robot colleagues can help you do your job even better—right now, today.
Big Medium is a design agency specializing in design for what’s next. We help the world’s biggest companies level up their digital operations by creating exceptional online experiences, building design systems, and guiding the creative embrace of emerging technologies. Our team is led by UX trailblazer Josh Clark.
We love an audacious challenge. If you’ve got one, let’s talk.