This Is Big Design
Big Medium helps big companies design for what’s next.
We craft future-friendly interfaces, AI-powered experiences, and modern design systems. We make big ideas real through product design, strategy, design, and organizational change.
2025: The Year Ahead
New Adventures for Old Friends
Say Hello to Sentient Design
Workshop: Craft AI-Powered Experiences with Sentient Design
Subatomic: All About Design Tokens
What we’re reading
TikTok Will Never Die
MS Copilot Flying Straight Into the Mountain
When Combinations of Humans and A.I. are Useful
This AI Pioneer Thinks AI Is Dumber Than a Cat
Beware of Botshit
A Radically Adaptive World Model
Sign up for A Little Big Medium, our occasional email newsletter. Lots of big ideas, with none of the marketing hoo-ha.
Big Talk
Sentient Design: AI and the Next Chapter of UX
Video Series: Foundations of Sentient Design
Design of AI: Sentient Design
Online Event: AI and Design Systems
When will AI Replace Us?
A.I. Is Your New Design Material
Big Medium is a design agency specializing in design for what’s next. We help the world’s biggest companies level up their digital operations by creating exceptional online experiences, building design systems, and guiding the creative embrace of emerging technologies. Our team is led by UX trailblazer Josh Clark.
We love an audacious challenge. If you’ve got one, let’s talk.