This Is Big Design
Big Medium helps complex organizations design for what’s next—and do it at scale.
We build design systems, craft exceptional online experiences, and transform digital organizations.
events & workshops
Workshop: Craft AI-Powered Experiences with Sentient Design
Reserve a private workshop to teach your product and design teams to imagine, design, and deliver AI-powered features and products.
design system
“The Design System Isn't Working for Me!”
What’s going on when a design system’s can’t get it to do what they need? How to manage bugs, missing features, intentional design deviations, new patterns, and more.
icons
Your Sparkles Are Fizzling
Let’s retire the sparkle emoji, purple hues, and rainbow gradients for AI-powered features.
sentient design
Data Whisperers, Pinocchios, and Sentient Design
Podcasts from PDFs! Working code from pen-and-paper sketches! Discover the new AI-powered design patterns that liberate content from frozen formats—and create new experience paradigms.
ai
The Already-Here Future of Prototyping
With LLM tools like ChatGPT and Claude, it’s easier than ever for anyone — including and perhaps especially non-developers — to develop ideas in code.
What we’re reading
This AI Pioneer Thinks AI Is Dumber Than a Cat
AI pioneer Yann LeCun reminds us that just because LLMs are good at language doesn’t mean that they’re smart.
Beware of Botshit
Botshit is hallucinated content that makes its way into human communications or screws up decision making.
A Radically Adaptive World Model
A research project generates a world based on Counter-Strike, frame by frame in response to your actions. What happens when you apply the same thinking to the design of websites, dashboards, or canvas apps?
Exploring the AI Solution Space
Jorge Arango explores what it means for machine intelligence to be “used well” and, in particular, questions the current fascination with general-purpose, open-ended chat interfaces.
Introducing Generative Canvas
Salesforce is piloting a radically adaptive, AI-mediated dashboard for CRM users. Look out, enterprise, here comes Sentient Design.
Change Blindness
Ethan Mollick shares striking visual reminders of how far generative AI has come in just 21 months.
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Big Talk
sentient design
Sentient Design: AI and the Next Chapter of UX
Josh Clark introduces Sentient Design, the already-here future of intelligent interfaces and AI-mediated experiences. Learn to design radically adaptive experiences that feel almost self-aware in their response to user needs.
podcast
Design of AI: Sentient Design
Josh Clark and Veronika Kindred share the importance of design in shaping AI-powered experiences in this podcast conversation about Sentient Design, their new book, moving beyond the chatbot, generational views of technology, and much more.
design system
Is Atomic Design Dead?
Brad Frost explores today’s design system ecosystem and peeks into the exciting future of design systems. (Spoiler: Atomic Design is going stronger than ever, thank you very much.)
ai
Online Event: AI and Design Systems
The Big Medium team shares the many ways that we use AI to build and maintain design systems. (You can totally do it, too.)
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When will AI Replace Us?
Kevin Coyle addresses and subdues fears about AI taking out jobs. (Spoiler: This isn’t a new problem.) Instead, he shows how your new robot colleagues can help you do your job even better—right now, today.
podcast
ShopTalk: Brad Frost on a Global Design System
On the TalkShop podcast, Big Medium’s Brad Frost answers questions like: What is a global design system? Are two design systems ever the same? How would this slot inside atomic design? What has been the response from the web community to global design system as an idea? And what’s Frostapalooza?
Big Medium is a digital agency specializing in big design. We help the world’s biggest companies level up their digital operations by building design systems, creating exceptional online experiences, and guiding the creative embrace of emerging technologies. Our team is led by digital luminaries Josh Clark and Brad Frost, who created the Atomic Design methodology.
We love an audacious challenge. If you’ve got one, let’s talk.