When Time Inc. spun out from parent Time Warner in 2014, the company was on its own for the first time in decades—and it needed its own brand. Big Medium gave Time Inc. a new visual swagger, a responsive website, and strong messaging to explain the company’s lasting value as the publisher of the world’s most iconic brands. Time Inc. owns and publishes over 100 magazine brands, including Time, Sports Illustrated, People, Fortune, and Entertainment Weekly.
Big Medium worked with a broad team including Time Inc.’s CEO, chief content officer, and chief marketing officer to distill the essence of the reinvented brand. With the directive to “be rambunctious,” Big Medium crafted a message and visual brand for Time Inc. that is as lively as its many titles.
See the site: www.timeinc.com
