Over at O’Reilly Answers, I posted a slew of pointers for designing a unique visual identity for iPhone apps. That’s the topic of Tapworthy’s Chapter 6, which I boiled down to 10 tips for that post. You can find the full details on the Answers page, but here’s the quick rundown:

  • Choose a personality
  • Favor standard controls
  • Add a fresh coat of paint
  • You stay classy
  • Keep it real
  • Borrow interface metaphors from the physical world
  • Don’t be afraid to take risks
  • The app icon is your business card
  • Use a dull launch image
  • Be kind to new users

For more info, along with all the pretty screenshots, visit my post at Answers, where you can also vote for your favorite tips, and add your own. (Psst, don’t tell anyone, but these tips are pretty universally useful for all flavors of mobile app, not just iPhone).

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