YouTube To Discontinue Video Annotations Because They Never Worked on Mobile

At The Verge, Nick Stat reports that YouTube is dropping its video annotations:

“Annotations Editor launched in 2008, before the world went mobile,” writes YouTube product manager Muli Salem in a blog post. “With 60 percent of YouTube’s watchtime now on mobile, why go through the work of creating annotations that won’t even reach the majority of your audience?”

If it doesn’t work on mobile, it doesn’t work, period.

See also: Your Traffic Went Mobile; Why Hasn’t Your Design Process?