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content strategy

jakob_nielsen
content strategy

Mobile Isn't the Lite Version

Jakob Nielsen’s dubious mobile website guidelines make the mistake of assuming that there’s such a thing as “this is mobile content, and this is not.”
ralph-lauren-qr-code
advertising

QR Codes Are Footnotes, Not Ads

Go figure, but pulling someone through a QR code means we have to give people information they actually want or need.
Newsstand screenshot
apple

Newsstand Is Promising, Yay! But Enough with Issue-Based Publishing

Newsstand is a read-all-about-it moment for publishers, as readers seem to love it so far. But we can’t let this recent success distract us from real problems with the issue-based publishing model Newsstand supports.
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  • Tapworthy: Designing Great iPhone Apps, by Josh Clark

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