content strategy
content strategy
The Giant Test Kitchen Where Cooks Battle A.I. Slop
The New York Times explores the test kitchens of People Inc. to explain the how and why of creating tons of original recipes. (What AI is and isn’t good for.)
content strategy
Mobile Isn't the Lite Version
Jakob Nielsen’s dubious mobile website guidelines make the mistake of assuming that there’s such a thing as “this is mobile content, and this is not.”
advertising
QR Codes Are Footnotes, Not Ads
Go figure, but pulling someone through a QR code means we have to give people information they actually want or need.
apple
Newsstand Is Promising, Yay! But Enough with Issue-Based Publishing
Newsstand is a read-all-about-it moment for publishers, as readers seem to love it so far. But we can’t let this recent success distract us from real problems with the issue-based publishing model Newsstand supports.