content strategy

Jakob Nielsen’s dubious mobile website guidelines make the mistake of assuming that there’s such a thing as “this is mobile content, and this is not.”

Go figure, but pulling someone through a QR code means we have to give people information they actually want or need.

Newsstand is a read-all-about-it moment for publishers, as readers seem to love it so far. But we can’t let this recent success distract us from real problems with the issue-based publishing model Newsstand supports.