In his excellent Four Short Links daily feature, Nat Torkington has something to say about innovation poseurs—in the mattress industry:
Why So Many Online Mattress Brands – trigger for a rant: software is eating everything, but that doesn’t make everything an innovative company. If you’re applying the online sales playbook to product X (kombucha, mattresses, yoga mats) it doesn’t make you a Level 9 game-changing disruptive TechCo, it makes you a retail business keeping up with the times. I’m curious where the next interesting bits of tech are.
