Ideas
strategy
Look Up from Your Tools: AI for Product over Production
Today’s focus on AI production efficiencies is only the first stage of a far more exciting arc.
agents
What Happens When Agents Meet?
Designing agent experiences means thinking beyond individual users—to swarms of agents colliding in shared systems. What could go wrong?
sentient design
When Interfaces Design Themselves
Radically adaptive experiences change content, structure, style, or behavior—sometimes all at once—to provide the right experience for the moment.
sentient design
Wiring Interface to Intent
Create radically adaptive interfaces by telling large language models how to choose the right design pattern for the moment. A primer.
sentient design
Say Hello to Sentient Design
Sentient Design is the already-here future of intelligent interfaces and AI-mediated experiences. Discover this framework and philosophy for working with AI as a design material.
strategy
We Can Help
“What should we do?” Our new product strategy intensives help you find clarity and action amid AI and other seismic shifts.