Iotacons

Iotacons are clever low-resolution portraits by illustrator Andy Rash. There’s a whole lotta win here.

The Big Lebowski

Pulp Fiction

The Good, the Bad, and the Ugly

When Interfaces Design Themselves

Radically adaptive experiences change content, structure, style, or behavior—sometimes all at once—to provide the right experience for the moment.

Photo of smiling Josh Clark in a workshop group

strategy

We Can Help

“What should we do?” Our new product strategy intensives help you find clarity and action amid AI and other seismic shifts.

A promo illustration of a brain with an electrical cord, symbolizing the wiring of intent

sentient design

Wiring Interface to Intent

Create radically adaptive interfaces by telling large language models how to choose the right design pattern for the moment. A primer.

sentient design

Say Hello to Sentient Design

Sentient Design is the already-here future of intelligent interfaces and AI-mediated experiences. Discover this framework and philosophy for working with AI as a design material.

Four devices lighting up with Sentient Design and machine intelligence

events & workshops

Workshop: Craft AI-Powered Experiences with Sentient Design

Reserve a private workshop to teach your product and design teams to imagine, design, and deliver AI-powered features and products.

Illustration of sparkles wilting on the vine

icons

Your Sparkles Are Fizzling

Let’s retire the sparkle emoji, purple hues, and rainbow gradients for AI-powered features.

What We’re Reading

Charlie's Fake Videos for AI Literacy

The banking app launched a fun and smart campaign to educate about the risks of deepfake scams.

The Cascade Effect in Context-Based Design Systems

TJ Pitre explains how to bake context into your design system, which pays dividends in AI-powered automation but also next-generation Sentient Design experiences.

Boring Is Good

Scott Jenson suggests AI is likely to be more useful for “boring” tasks than for fancy outboard brains that do all our thinking for us.

The 28 AI Tools I Wish Existed

Sharif Shameem pulled together a wishlist of fun ideas for AI-powered applications.

How Developers Are Using Apple's Local AI Models with iOS 26

TechCrunch gathered a collection of apps that are using Apple’s on-device models to provide casual intelligence that’s free, easy, and priveate to the user.

AI Will Happily Design the Wrong Thing for You

Anton Sten: While AI hardly created the problem of ill-considered products, it will certainly accelerate them.

By Josh Clark
Principal, Big Medium