Iotacons

Iotacons are clever low-resolution portraits by illustrator Andy Rash. There’s a whole lotta win here.

The Big Lebowski

Pulp Fiction

The Good, the Bad, and the Ugly

Sentient Design Is Here

Sentient Design is the practice of creating intelligent interfaces. The new book answers what’s next for design (and designers).

Look up from your tools: promo illustration of a person holding a product aloft, standing on a pile of discarded tools

strategy

Look Up from Your Tools: AI for Product over Production

Today’s focus on AI production efficiencies is only the first stage of a far more exciting arc.

Detail of an image of a community of robots interacting and performing various jobs

agents

What Happens When Agents Meet?

Designing agent experiences means thinking beyond individual users—to swarms of agents colliding in shared systems. What could go wrong?

Promo illustration of a self-drawing interface

sentient design

When Interfaces Design Themselves

Radically adaptive experiences change content, structure, style, or behavior—sometimes all at once—to provide the right experience for the moment.

A promo illustration of a brain with an electrical cord, symbolizing the wiring of intent

sentient design

Wiring Interface to Intent

Create radically adaptive interfaces by telling large language models how to choose the right design pattern for the moment. A primer.

Photo of smiling Josh Clark in a workshop group

strategy

We Can Help

“What should we do?” Our new product strategy intensives help you find clarity and action amid AI and other seismic shifts.

What We’re Reading

Sinceerly: AI to Mess Up Your Writing

Sinceerly is a (tongue-in-cheek?) Gmail plugin to undo AI writing and make emails messy and human.

Jakob Nielsen: ‘Buy the Book Already’

Usability legend Jakob Nielsen offers a thorough review of Sentient Design (and a detailed comic-strip summary, too!)

A Great Design Gathering

Leonardo De La Rocha describes his takeaways from a gathering of the tech industry’s top design leaders—and the special impact of Sentient Design on the day.

Kirkus on Sentient Design: “Get It”

Kirkus Reviews calls Sentient Design “an essential guide for building responsible and revolutionary AI-mediated user experiences.”

Reimagining the Mouse Pointer for the AI Era

Google DeepMind’s new magic cursor feature provides the awareness and agency to respond to users in context—a tidy distillation of Sentient Design’s continuous copilot pattern.

What does AI do to software?

Benedict Evans considers what intelligent interfaces will look like and concludes there’s “an enormous white space” to invent what’s next.

By Josh Clark
Principal, Big Medium