Brad Frost speaking

Brad Frost is principal and technical strategist at Big Medium. He created the Atomic Design methodology and taught the industry design-system architecture. He architects design systems, develops front-end code, establishes collaborative workflows, and helps teams create better software together.

Brad is author of the book Atomic Design and has helped create several tools and resources for people who create and manage design systems, including Pattern Lab,, Style Guide Guide, and This Is Responsive. He co-hosted the Style Guide Podcast, and he shares ideas with astounding frequency at

Brad and his family live in beautiful Pittsburgh, PA.

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